$40K
Average homeowner savings
The insider contractor playbook

Stop paying pool
companies $120,000
to sub out your pool.

Pool companies charge $90–130K then hand your job to the same 8 subcontractors every homeowner can hire directly. We give you their names, numbers, the exact build sequence, and the questions to ask — for your city.

See what's inside →
🏊 Pool companies charge you a 30–40% management fee to make 12 phone calls you could make yourself.

From zero to pool — without the middleman

Every report is researched for your specific metro area. You get real contractors, real contacts, and a real project management system.

01

Select Your City

Choose your metro area. Each report is built with locally verified contractors — not generic national directory listings.

02

Get Your Blueprint

Instant PDF delivery. Includes your full contractor directory, phase-by-phase timeline, trade-by-trade budget estimator, and interview scripts.

03

Make the Calls

You become your own general contractor. We give you the scripts, the questions, and the red flags — so you hire smart every time.

04

Keep the Savings

Most owner-managed pool builds save $30,000–$60,000 versus going through a full-service pool company. That's real money.

Everything inside your report

Choose the plan that fits your project. Both come with a 30-day money-back guarantee.

Blueprint Report

Starter
$97 $3,000 (DIY Pools)
  • City-specific contractor directory (14+ verified trades)
  • Phone numbers, addresses, ratings, hours
  • 12-Phase project timeline with sequencing rules
  • Full budget estimator with local market rates
  • Contractor interview scripts (universal + trade-specific)
  • Local permit office contacts & code references
  • PDF delivered in 48 hours
Get the Blueprint — $97

Blueprint + Concierge

⭐ Most Popular
$197 vs. $3,000+
  • Everything in Blueprint Report
  • 3 backup contractor options per trade
  • Red flag warning guide
  • Contract template for each trade
  • Equipment buying guide — skip the markup
  • 6-month report update
Get Blueprint + Concierge — $197

Full Build Package

Best Support
$297 vs. $3,000+
  • Everything in Concierge
  • 30-min advisory call
  • Bid review & comparison
  • 90-day email support
  • Phase-by-phase sign-off checklist
  • Priority 24-hour delivery
Get Full Build Package — $297

Available cities — and coming soon

Every major metro has the same pool contractor ecosystem — just different faces. We research each market from scratch so you get vetted local contacts, not recycled lists.


New cities are added every 2–4 weeks. Don't see yours? Request it and get early access.

6M+

US homes with pools — growing 3% annually

$40K

Average GC markup a homeowner pays unnecessarily

180K

New pools installed in the US every year

97%

Of pool companies subcontract ALL physical work

Atlanta / Ellenwood
GA
● Available Now
Charlotte
NC
● Available Now
Dallas / Fort Worth
TX
○ Coming Apr 2026
Houston
TX
○ Coming Apr 2026
Phoenix / Scottsdale
AZ
○ Coming May 2026
Orlando / Tampa
FL
○ Coming May 2026
Nashville
TN
○ Coming Jun 2026
Jacksonville
FL
○ Coming Jun 2026
Raleigh / Durham
NC
○ Coming Jul 2026
Las Vegas
NV
○ Coming Jul 2026
Denver
CO
○ Waitlist Open
Sacramento
CA
○ Waitlist Open

What this looks like as a business

Each city report costs roughly $50–100 to research and produce using AI tools. The math at even modest volume is compelling.

📍

City-by-City Expansion

Each new city is a new product with near-zero marginal cost to produce. Research one metro, publish once, sell infinitely. 20 cities = 20 revenue streams.

🔁

Zero-Touch Fulfillment

Sell through Gumroad, Stripe, or your own site. PDF delivers instantly. No inventory, no shipping, no customer support loop. Pure margin product.

📣

Viral Distribution Channels

Facebook pool groups, Reddit r/pools, Nextdoor, YouTube shorts — pool owners are highly engaged communities actively looking for this information.

Scenario Reports/Mo Avg Price Monthly Revenue
Getting Started (1 city) 10 $97 $970
Growing (3 cities) 40 $130 $5,200
Scaled (10 cities) 120 $150 $18,000
20 Cities + Upsells (Concierge, Calls, Updates) 300+ $175 $52,500/mo

Homeowners who built smart

★★★★★

"I was about to sign a $112,000 contract with a pool company. This report showed me I could hire the same subs directly. Final bill was $68,000. Worth every penny of the $97."

MR
Marcus R.
Alpharetta, GA • 18x36 Gunite Pool
★★★★★

"The interview scripts alone were worth it. I asked about NEC 680 bonding and the first electrician I called had no idea what I was talking about. That saved me from a nightmare hire."

DK
Diane K.
Charlotte, NC • 14x28 Freeform Pool
★★★★★

"The timeline sequencing saved me from making a $15,000 mistake — I had no idea gunite needs 28 days to cure before you can plaster. My contractor 'forgot' to mention that."

TR
Tony R.
McKinney, TX • 16x32 Rectangle Pool
🛡️

30-Day Money Back Guarantee

If you use this report, get bids, and don't save at least $5,000 compared to your pool company quote — we'll refund you in full. No questions asked. We're that confident in what's inside.

Your pool. Your contractors.
Your savings.

Stop letting pool companies collect a $40,000 management fee to make 12 phone calls.